Mixed Reality Furniture eCommerce App

Digerati Labs Ltd. developed a cutting-edge mixed reality application designed for showcasing furniture and facilitating online orders. This application is available on Android, iOS, and Oculus Quest devices, providing users with an immersive experience to visualize furniture in their spaces before making a purchase.

Objectives:

  • Create an immersive and interactive platform for furniture showcasing.
  • Enable online ordering through a seamless integration with eCommerce systems.
  • Enhance user engagement and improve the buying experience.

Development and Implementation:

  1. Requirement Analysis and Planning:
    • Conducted market research to understand user preferences and industry trends.
    • Defined essential features including 3D visualization, augmented reality (AR), and secure payment processing.
  2. Design and Prototyping:
    • Designed intuitive and engaging interfaces tailored for AR and VR experiences.
    • Developed prototypes to refine user interactions and gather feedback.
  3. Technology Stack:
    • Backend: Node.js
    • Frontend: Unity3D for AR/VR, React Native for mobile interfaces
    • Database: MongoDB
    • Integration: APIs for eCommerce platforms, payment gateways, and AR/VR tools.
  4. Development:
    • Implemented 3D visualization and AR features to allow users to place virtual furniture in their real-world environment.
    • Developed a seamless ordering process with integrated payment gateways.
    • Created VR experiences for Oculus Quest, providing a fully immersive furniture browsing experience.
  5. Testing and Quality Assurance:
    • Conducted extensive testing across all platforms to ensure reliability and user satisfaction.
    • Implemented robust security measures to protect user data and ensure compliance with industry standards.
  6. Deployment and Support:
    • Launched the application with minimal downtime, ensuring a smooth transition for users.
    • Provided ongoing support and regular updates to enhance functionality and user experience.

Key Features:

  • 3D Visualization and AR: Allows users to view and place virtual furniture in their real-world environment using AR.
  • VR Experience: Provides an immersive browsing experience on Oculus Quest devices.
  • Secure Payments: Ensures secure transactions with integrated payment gateways.
  • Customer Accounts: Enables users to create accounts, track orders, and save favorite items.
  • Product Customization: Offers customization options for furniture pieces, such as color and size.
  • Analytics and Reporting: Provides insights into user behavior and sales performance.

Business Metrics and Outcomes:

  1. Increased Engagement:
    • Achieved a 60% increase in user engagement through interactive AR and VR experiences.
    • Enhanced user satisfaction with realistic and immersive furniture visualization.
  2. Higher Conversion Rates:
    • Improved conversion rates by 40% due to the ability to visualize products in users’ own spaces.
    • Increased average order value through effective upselling and customization options.
  3. Operational Efficiency:
    • Reduced return rates by 30% as users could visualize products accurately before purchasing.
    • Streamlined inventory management and order processing through automation.
  4. Data-Driven Insights:
    • Provided actionable insights into user preferences and sales trends, enabling data-driven decision-making.
    • Enhanced marketing strategies through detailed analytics and user feedback.

Client Testimonial:

Digerati Labs Ltd. has revolutionized our furniture retail experience with their mixed reality application. The AR and VR features have significantly increased customer engagement and sales. Their expertise in developing immersive solutions is unparalleled.

– Alex P., CEO, Furniture Retailer

The Mixed Reality Application for showcasing furniture demonstrates Digerati Labs Ltd.’s ability to develop innovative, user-centric solutions. By leveraging AR and VR technologies and focusing on user experience, Digerati Labs Ltd. has created a platform that enhances customer engagement, improves operational efficiency, and drives business growth.

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Digerati Labs Ltd. delivers cutting-edge digital solutions tailored to your business needs. From eCommerce and SaaS systems to AR/VR applications and CRM solutions, we transform your ideas into impactful digital experiences.
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