Digital Marketing
Digital Marketing Specialist
Description

We are looking for an experienced and result-driven Digital Marketing Executive to join our Digerati Labs’ awesome marketing team! As a Digital Marketing Executive at Digerati Labs, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

Responsibilities
  • Planning, execution & optimisation of our Digital marketing efforts.
  • Be actively involved in SEO efforts (keyword, image optimisation etc.
  • Article submission, blog posting, press release submission, directory submission, social media marketing, classified submission, image optimization, video submission, business directory submission etc.
  • Keyword research, website structure & interlinking architecture optimisation.
  • Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords.
  • Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
  • Launch optimized online adverts through Google Adwords, Facebook Ads etc. to increase company and brand awareness.
  • Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending.
  • Provide creative ideas for content marketing.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, XML sitemaps, Google analytics, webmaster tools, Google search console, keyword tools, MixPanel, Heap Analytics, Omniture etc.)
  • Experience with Social Media, Sponsored content, Retargeting, Display campaigns
  • Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required.
  • Acquire insight into online marketing trends and keep strategies up-to-date
Qualifications
  • 3+ years of digital marketing experience, preferably in a technology organization or agency.
  • Expertise in SEO, including keyword research, ranking factors, backlinks, etc.
  • Significant experience in digital marketing campaign planning and management
Job Location
Ahmedabad, Gujarat, India
Date posted
February 18, 2020
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Position: Digital Marketing Specialist

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